Problem Analysis

Solving the wrong problem might be the biggest innovation mistake to make. Therefore, starting your innovation journey with an extensive problem analysis is a must! The head of the Industrial Engineering Department of Yale University famously said, “If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in attempting to define what the problem is.” (So no this wasn't Einstein).

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We have numerous exercises and methodologies in our toolbox for problem definition, of which the most important ones are mentioned here. Although normally we design custom brainstorming sessions, where we tend to look at the context of the client to determine the exact combination of exercises required and sometimes invent new ones.

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For each method we have physical and online tooling available!