Regen Studio is a design and innovation studio focused on building regenerative futures. Work at the intersection of ecology, technology, and community. We pioneer innovative solutions for regenerating people, cities and nature.

At Regen Studio, our vision is a world where every product, process, and policy contributes to the regeneration of life — not its depletion. We believe that innovation should do more than solve problems; it should restore ecosystems, empower communities, and strengthen relationships between people and planet. That is why we approach problems with a systems approach. Our work aims to shift systems from extractive to regenerative — by designing tools, methods, and collaborations that support circularity, transparency, and local resilience. Read more about our vision.

Anyone with a complex problem willing to go on a learning journey is a potential client. In general, we deliver our services to governments, impact entrepreneurs, social businesses, industry associations, NGOs and universities.

Regeneration goes beyond sustainability. Instead of simply minimizing harm, it aims to restore ecosystems, empower communities, and enhance life. At Regen Studio, we embed regenerative principles into the core of how we design — whether it's a process, a product, or a partnership.

The name Regen Studio blends two powerful ideas:

• “Regen” is short for regeneration — our guiding principle. It also means rain in Dutch, where Regen Studio was founded. While the words stem from different roots, they come together beautifully: rain is nature’s original regenerative force, making life on land possible.

• “Studio” reflects creativity, experimentation, and design — a place where ideas take shape and where imagination becomes impact.
  

Together, Regen Studio stands for designing regeneration — in ecosystems, cities, communities, and industries.

The Regen Studio logo tells the story of who we are through three symbolic elements:

• The Chameleon represents adaptability, regeneration, and ecosystem intelligence. Just like the chameleon can regrow limbs and change with its environment, we believe innovation must be flexible, responsive, and deeply connected to nature. Its 360° vision reflects our global perspective.

• The Pencil stands for creativity, responsibility, and design. As a timeless tool made from natural materials, it reminds us that every sketch, idea, or system we build shapes the world — and should do so with care.

• The Raindrop embodies regeneration itself. Like rain renewing the earth, we see each of our innovations as nourishment for ecosystems — natural, urban, and human. It's a metaphor for cyclical thinking: ideas rise, condense, and fall back to earth as tangible, regenerative change.
  

Together, the colorful polygons and layered symbolism reflect our mission: to design a world where beauty, creativity, and systems thinking regenerate life on this planet.

Regen Studio provides a range of services, including:

• Innovation Process Design: Developing flexible innovation processes tailored to clients' specific needs and contexts.

• Innovation Consultancy: Offering expert advice to boost innovation activities.

• Innovation System Design: Designing and managing complex technological stakeholder environments.

• Vision & Strategy Creation: Assisting in determining desired futures and pathways to achieve them.

• Visual Storytelling: Crafting compelling narratives to communicate change effectively.

• Out-of-the-Box Ideas: Collaborating on creative solutions for regenerative ideas.

We have physical presence in The Netherlands (The Hague) and Brazil (São Paulo), but operate worldwide, especially digitally.

The landscape of regenerative solutions is broad and so is our focus. Therefore we work on Smart Cities, Digital Product Passports, Smart Energy Grids, Smart Forests and Privacy Solutions. Each one of these provides an essential piece of the digital puzzle for a regenerative future.

We have designed an extensive innovation toolbox for complex stakeholder environments, with a basis in Design Thinking, spanning several innovation phases. The phases are:

1. Problem discovery

2. Ideation

3. Prototyping

4. Validation

5. Experimentation

Each phase has a large number of possible innovation activities that are relevant in different contexts and can be adapted if necessary. The process does not only contain design activities, but considers executive decision making, procurement, legal compliance and risk analysis.

This toolbox was first designed with and applied in The City of The Hague's Smart City Living Lab Scheveningen digital innovation projects, but has been successfully used in other contexts too, such as with companies, associations, cooperatives and NGOs.

ESPR stands for the Ecodesign for Sustainable Products Regulation, a key European Union regulation aimed at making all products sold in the EU more sustainable, circular, and resource-efficient.The ESPR is a foundational part of the EU Green Deal and Circular Economy Action Plan, designed to transform the way products are made, used, and reused in Europe.

Replacing the older Ecodesign Directive (which focused mainly on energy use), the ESPR expands the scope to include a wider range of products and environmental aspects, such as:

• Product durability, repairability, and reusability

• Use of recycled materials and recyclability

• Limiting substances of concern

• Carbon and environmental footprint transparency

• Mandatory Digital Product Passports (DPPs)

This means that all products entering the EU market, even if they are produced in other countries, must have a DPP. So a piece of clothing produced in Brazil, but sold in the Netherlands, also will have to comply.

At Regen Studio, we support companies and governments in understanding the ESPR, determine its impact and prepare for compliance, also through Digital Product Passport design and implementation.

Certainly. We have worked with governments, industry associations and NGOs to determine the impact of the ESPR legislation on economic zones and specific product sectors. This could take the shape of data analysis for broader economic impact, maturity scans, compliancy checks, interviews, questionnaires or communities of practice.

Digital Product Passports (DPPs) are structured data (knowledge graphs) of all information about a product’s lifecycle — from sourcing and manufacturing to usage, repair, and reuse. DPPs have been adopted by the EU as part of the Green Deal, turning it into a compliance vehicle that will become the main reporting mechanism for any legally required product information. Regen Studio specializes in this topic by giving advice, designing solutions and testing them in practice, thereby supporting circular and regenerative business models. We also have in depth technical knowledge to help DPP service providers to comply with standardization. Read more about DPPs.

In the Single Market Strategy, adopted in may 2025 by the European Commission, Digital Product Passports (DPPs) are mentioned to be intended as the future reporting mechanism for all legally required product information. Specifically for the Ecodesign for Sustainable Product Regulation (ESPR) the products groups in the ESPR working plan are facing direct regulatory pressure and will be mandated to report ecodesign requirements through a DPP.

Final Product Groups:

• Batteries: Already adopted, rules apply from 2027

• Textiles and Apparel: Focus on garments, with ecodesign requirements expected by 2027.

• Tyres: Targeted for ecodesign measures by 2027.

• Furniture: Including mattresses, with requirements anticipated by 2028.

• Mattresses: Specific focus, with measures expected by 2029.
  

Intermediate Product Groups:

• Iron and Steel: Ecodesign requirements planned for 2026.

• Aluminium: Targeted for measures by 2027.
  

Energy-Related Products (Carried Over from Previous Plans):

A list of 16 energy-related products will continue under the ESPR framework, including:

• Dishwashers: Planned for 2026.

• Washing Machines: Planned for update by 2026.

• Tumble Dryers: Planned for update by 2026.

• Televisions and Displays: Under review; year not confirmed.

• Lighting (Lamps and Luminaires): Under ongoing update; no ESPR year confirmed.

• Electric Ovens: Under review; year not specified.

• Range Hoods: Under review; year not specified.

• Air Conditioners: Review expected by 2027.

• Water Heaters: Planned for review; no specific year set.

• Space Heaters and Combination Heaters: Planned for review; no specific year confirmed.

• Boilers (solid fuel and biomass): Planned update expected by 2027.

• Electric Motors: Planned for 2028.

• Transformers: Planned for update; no year defined.

• Ventilation Units: Under update; timeline not confirmed.

• Circulators and Pumps: No ESPR date set yet.

• Computers and Servers: Planned for update; no confirmed year.

• Imaging Equipment (Printers, Scanners): Planned revision by 2028.

• External Power Supplies (Chargers, Adapters): Planned for review; no date confirmed.

• Mobile Phones and Tablets: Planned for 2030.

• Network Equipment (Modems, Routers): Under ESPR scope; year not specified.

• Electric Vehicle Chargers (EVSE): Planned for 2028.

• Battery Chargers (non-EV): Under review; no date set.

• Solar Inverters and PV Electronics: Possible inclusion by 2029.

• Smart Appliances (IoT-enabled): Horizontal measures expected by 2029.

• Energy Storage Systems: Explored for future ESPR scope; no date set.

• Cooking Appliances (other than ovens): Review likely before 2028.

• Data Storage Equipment: Included in future ESPR scope; date TBC.

• Industrial Furnaces: May be included; under evaluation.

If your organization puts a product on the market, Digital Product Passports is likely of relevance, because it can offer substantial value. Moreover, if your product is on the ESPR Working Plan list of products, there is intense regulatory pressure to work with them.

Absolutely. We offer consulting, prototyping, and development support for DPP implementations — including regulatory alignment (e.g., ESPR) and technical support for all product types.

Yes. Regen Studio is active in the JTC24 standardization of Digital Product Passports, therefore having a front-row seat in what the relevant developments are in the DPP standard. Moreover, our experience in Digital Identities gives us a broader knowledge of access rights management and building trust ecosystems around DPPs.

During our years of innovation experience, in several fields and sectors, we have learned how to bring innovation beyond ideas and experiments. The project we have been involved in often continue towards adoption, or get spin-offs into new learning paths and even if they fail, our clients consider it a valuable experience.